How rapidly do social media change?
When I did my first blog tour in 2015, we all used Twitter, Facebook and blogs. That’s why the name was “BLOG tour”. The “bloggers” used the blog to review my book and make giveaway offers. Conversations and photos swirled around the Twittersphere and Facebook.
Almost four years later, here we are. No more Twitter, no more Facebook, the blogger now prefers to be called #bookstagrammer – with the hashtag. All reviews, photos, communications, and giveaways are done on Instagram. Sure, the bloggers still have their blogs, but the blog is only used as a place to archive their activities.
Sometimes I wonder if this tour should be called, “bookstagram tour” or still “blog tour”? Either way, I love to embrace the newest trend and I hope the readers too.
I am excited that this book tour is in the hands of 6 bloggers / booksta-grammers. This means 6 times more giveaways, 6 times more chances to win free books, and – the part I love the most - 6 times more chances to interact with prospective readers.
I hope everybody will enjoy this tour as much as I do. Thank you! :-)